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Beyond the PDF. Flipbooks add impact.

May 14, 2015

Example eBrochure You spent the time, money and effort to create some great printed collateral. Wouldn’t it be nice if you could also use it online in a way that was more engaging and dynamic than a plain old PDF?

Enter the flipbook

What is a Flipbook?

Flipbooks are interactive digital documents hosted on your website that mimic the look and feel of a real printed piece. Customers interact with flipbooks intuitively, turning page by page, viewing spreads as they were originally designed. Common documents and publications that utilize flipbooks include: brochures, newsletters, magazines, journals, catalogs, employee handbooks, and more.

Why Flipbooks?

Because they’re digital documents hosted on your site, they also have unique features and benefits that your print collateral and PDFs don’t have. Here are a few of the added benefits flipbooks can bring to your marketing campaigns.

Enhanced Customer Experience

Flipbooks provide customers with an interactive platform that’s similar to their day-to-day web browsing capabilities. They can search within the document, share the document with friends instantly with social media, and swipe from page to page on their touchscreen device. Flipbooks also have the option to contain a table of contents, thumbnails, and the ability to jump to a specific page with a simple click. Other e-document formats, specifically PDFs, don’t have the same interactive capabilities, and can seem more like endless scrolling through pages and pages before finding what you’re looking for.

Seamless Compatibility Across Devices

Recent studies have shown that more and more consumers are using mobile devices for web browsing. According to a 2013 Nielson Study, 82% of smartphone users in the U.S. are browsing the web on their device. With mobile web browsing becoming the norm, it’s important to make sure your digital documents are not only compatible with mobile devices, but that they look just as impressive on a 5-inch screen. Flipbooks are compatible across devices and operating systems, which means whether you’re viewing the document on a PC laptop or an iPhone, your viewers will see a version that’s tailored to the device.

Tracking Capabilities and Search Engine Optimization

The benefits of a flipbook aren’t limited to the customer experience. Flipbooks are hosted on your site, giving you control of the document and boosting your SEO efforts. Unlike static PDFs, flipbooks are interactive, allowing users to search and click on what interests them. These clicks and searches can then be tracked through Google Analytics and reported as valuable data on customers’ browsing habits on your site. Also, by enabling customers to search the document, that same information housed in the document is now also available to search engines. So if your customers are looking for a particular product on your catalog or news feature in your magazine, they can easily find what they’re looking for by searching on Google, Bing, etc.

Flipbooks offer you a way to utilize your print collateral in a new, interactive way. If you’re interested, check out the unique page-turning capabilities of a flipbook.