Our BrandAwaken™ Intensives are a series of private, in-depth, team sessions that use our proprietary BrandAwaken™ branding process to help you discover your authentic brand.
The process is designed around a set of interactive and engaging exercises that maximize results by encouraging the flow of ideas, while providing the structure and momentum needed to keep the process on track.
By the end of the series, you will have a clear understanding of your company’s essence and unique place in the market, so you can take control of your brand and better connect with your customers. (See “Why Branding?“)
We find that our BrandAwaken™ Intensives often help far beyond the marketing department. Many companies see their business in a new light that can drive positive change throughout the organization.
Our BrandAwaken™ Intensives are an investment in your future.
Validation and Audit
We survey your customers, vendors, partners, and employees to validate the results of the BrandAwaken™ Intensives. This helps ensure that your newly defined brand will resonate with the outside world and be perceived as authentic.
We can also audit your existing marketing materials, signage, and other business touch-points to make sure all of your brand assets consistently support and enhance your brand message.
Now what? Making the most of what you have learned can be overwhelming. But don’t worry, we won’t desert you.
We will continue working with you to help you realize the full value of your BrandAwaken™ intensives. During this process, we will answer questions, suggest next steps, help keep you focused, and introduce you to other resources; all with the goal of making your brand strong enough for where you want to go.
Once you have a solid understanding of your brand, our design team will work with you to create a visual representation that supports your brand and is in tune with your target market
It all starts with a great logo
Your logo is a first impression. In a split second it sets the tone for your business. It will be used throughout your marketing collateral and deserves careful consideration.
Are you are a new company?
Once you understand your brand, the design of a logo is the next step in your overall marketing plan. It will help drive the look of the rest of your brand and tell people what kind of company you are. Is it modern or traditional? Playful or serious? Simple or ornate? A good logo designer can help you through these questions and many more to make sure your logo sends just the right message about your new company.
Are you are an established company that is growing and changing?
It may be that your old logo just doesn’t fit any more. Even the most established companies occasionally update their logos to reflect a new direction or just to keep up with current trends. In any case, you probably have some brand equity in your existing logo, so a change should not be taken lightly. Whether you need a logo refresh, or a complete logo redesign, we can help you get the new look you need while leveraging your existing brand.
Are you organizing an event, or creating a sub-brand?
If so, then you may need a custom logo design that combines recognizable elements from your existing brand, but uses them in a new way or adds to them for use in a different context. Whether this is a one-time use or something that will endure, it should be given proper attention to make sure it fits within your brand but also suits your new purpose.
At Zuli Creative, we enjoy helping companies with their custom logo designs. We will work with you to make sure your logo properly represents your business, tells your story, and sets you apart. Please take a look at some of our logo examples in our portfolio.
And if you are considering a new logo or even a refresh, chances are good that your brand may be undefined, fragmented or out of date. We would love to talk to you about our branding process that helps you discover the essence of your brand and take control of your message before you start on a logo project.
Fonts, Colors, Style
More than just a logo
Your logo is only one aspect of your brand. As part of the visual brand development process we also help set the tone for your brand with colors, fonts, and graphics. We then provide a style guide to communicate the proper use of the visual brand elements.
We believe design is not just about making it look pretty. Great design is strategic. It should have meaning and purpose, otherwise, it loses its value and will not effectively communicate your message to your target audience. That is why we strive to understand your company, brand, and goals prior to starting a design project, to make sure that the end result gives you maximum value.
An essential marketing tool
An effective brochure is an essential marketing tool for most companies. It can make the difference between getting noticed and being ignored.
A brochure is something you can put in the hands of your potential customers to explain what you do and why you are the best choice to meet their needs. Whether you are a B2B service company, or a B2C retailer, a brochure shows your customers that you are committed to helping them understand your products or services so they can make an informed decision.
A well designed brochure need not be the same tri-fold that everyone else has. While a tri-fold may be what you need for a rack display, a brochure design can be so much more. The shape, size, layout and design can be as unique as your business. Let us help you realize your full potential with a custom brochure design tailored to your business.
We will work with you to make sure you stand out from your competition and get noticed by your target audience.
Marketing Collateral Design
The heart of your brand
Good marketing collateral is at the heart of your company’s brand, and is another chance to make a great impression. Your marketing collateral design should always work together to reinforce and enhance your message.
You may start with a brochure or maybe a presentation folder. But wherever it starts, your suite of marketing collateral is an important investment in your business, and along with your corporate identity, work to unite your brand and get your message across to potential customers.
Already have marketing collateral?
What does your collateral design say about your business?
- Is it modern and fresh?
- Does it all work together to tell your story and unify your brand?
- Is it appropriate for your potential customers?
If not, it may be time to refresh or redesign your marketing collateral.
Need additional pieces?
You may already have a look established with existing marketing collateral design or an identity package. Any new pieces you add should be designed to compliment those you already have and work well together. We have lots of experience working within an existing brand and will be happy to work with you to add additional pieces.
Here are some examples of what you may want to add:
- Presentation folder
- Trade show materials
- Sales sheets
- Product or service line cards
Presentation Folder Design
MVP (Most Versatile Piece)
Presentation folders are a great way to organize all your marketing and sales information in one packet. Your presentation folder design can be one of the most versatile pieces of marketing collateral in your sales and marketing toolkit.
By itself, it is similar to a brochure, with generic information about your company. Inside you can have product sheets, white papers, case studies, pricing info, and anything else that you want to tailor to each potential customer. Together it becomes an impressive presentation of you, your company, and your products or services. A well designed presentation folder will tie in with the overall look of your brand and make it clear that what’s inside is uniquely yours.
Presentation folder design can come in a variety of styles. In the most basic form, they are made of a heavy or stiff stock folded in half to create a cover. You can then add pockets, flaps, cutouts for business cards, and other useful features. They can even be made in the shape of a file folder. Let Zuli Creative work with you to explore the options and find one that is just right for you.
We can help you put together a beautiful and effective presentation folder and any companion pieces you many need.
Trade Show Graphics Design
Stand out from the crowd
Are you are planning to display at an event or trade show? Your potential customers will be there looking for your products or services. We can design the right mix of trade show graphics, banners, and collateral to make sure they find your booth and choose your company over your competition.
We can help you put together the entire suite of trade show materials you will need to make your booth a success.
Event Materials Design
Make your event a success
Are you planning an event? If so, you may need programs, banners, handouts, invitations and more. Having well designed event materials can make a significant difference in how well your event is perceived, received, and attended.
We can help you put together the entire suite of event materials you will need to make your event a success.
Leverage your investment
You have invested in a beautifully designed brochure or catalog for print. Why not give it a wider reach? We will create an online version* that you can showcase on your website to help you reach more potential customers.
More impact than a PDF
Sure you could post a PDF for download. But PDFs are static and can be difficult to browse. But with a professionally produced digital flipbook from Zuli Creative, you get the feel of the real thing, while still making it available on your website. Our flipbooks are interactive, with page turns, search features, social media sharing, Google Analytics, and swipe gestures for tablets and phones.
We will create an flipbook that you can put on your own website. There is no need for special hosting platforms or subscriptions. It comes standard with versions to work on all major devices. Whether you are viewing on a desktop or laptop (Mac, PC), tablet (iPad, Android, Windows), or smart phone (iPhone, Android, Windows), the software will automatically serve up a version that is tailored to the device, giving each user the best possible experience.
Enhances your SEO
Search engines love content. Other flipbook services require you to use their websites and they get the traffic. By hosting your flipbook on your own site, you give the search engines great content that is specific to your company and filled with text, images and keywords that help drive traffic to your site, not your provider’s.
*In order to ensure the best quality flipbook, we only offer this service as an add-on for existing design clients.
The BrandAwaken™ design team are experts at the design of brochures and other marketing collateral . Whether it is a single piece or a whole suite, we love what we do, and enjoy helping our customers get the most out of their marketing collateral design.